Tucker Carlson, known to millions as a political commentator and TV personality, became an outspoken fan of ZYN nicotine pouches. He talked about them publicly – even joked about them during his appearance on Theo Von’s podcast. ZYN, he claimed, helped him in “all sorts of ways,” some more controversial than others.
But after discovering that ZYN’s parent company, William Morris, supported Democratic candidate Kamala Harris in the U.S. election, Tucker backed away. He wanted nothing to do with politically charged products. Instead, he decided to launch his own brand-something non-political, straightforward, and honest: ALP Nicotine Pouches.
What Does ALP Nicotine Pouches Stand For?
American Lip Pillow – a name as bold and quirky as the brand itself.
ALP: A Better Brand
With the slogan “A Better Time,” ALP promises more than just nicotine. The brand stands for:
Better product quality
A better experience
A real-world impact
No dry, flavorless pouches. No lectures. Just perfectly moistened pouches, long-lasting flavor, and consistent nicotine delivery. It’s for people who just want a good product-without corporate condescension or political messaging.
Giving Back – ALP’s Philanthropy
One of ALP’s most compelling traits is its commitment to giving back. A portion of every sale goes to real causes-not political campaigns. These include:
Warrior Dog Foundation – supporting retired military and police dogs
Tree-planting organizations – for a cleaner planet
Foster’s Outriders – sponsoring trade school scholarships for young Americans
The message? Real freedom comes with responsibility-and ALP wants to use its platform to make an actual impact.
ALP Flavors - A Taste for Everyone
ALP is currently available in five unique flavors, designed to appeal to both traditionalists and adventurous users.
The perfect blend of a strong blast of sweet nectar and nicotine.
Choose Your Strength
Whether you’re new to nicotine pouches or a seasoned user, ALP offers a strength that suits your preference:
3 mg/pouch – Light and easy
6 mg/pouch – Balanced and satisfying
9 mg/pouch – Strong and steady for experienced users
ALP vs ZYN – What’s the Real Difference?
Carlson’s motivation to create ALP wasn’t just personal—it was practical. He didn’t like the way ZYN handled his joking comments, didn’t appreciate their corporate tone, and above all, didn’t like the idea of putting something in his mouth made by people who didn’t respect him.
ALP is about independence—from both political affiliation and soulless corporations. It’s nicotine for people who just want quality, honesty, and a little freedom from all the noise.
Final Thoughts – Is ALP Worth Trying?
ALP nicotine pouches are a fresh entry into the American market—but they’re already making waves. Whether it’s the commitment to real causes, the bold flavors, or the unapologetically non-political attitude, ALP offers something different.
If you’re tired of bland, corporate products with hidden agendas, maybe it’s time to try a Better Brand.